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One of the great myths in marketing and sales is that generating lot of "leads" or "awareness" for a product automatically translates into lots of new business.
But quantity does not equal quality. If you don’t have a clear definition of who your ideal customer is, you don’t have a chance at a successful demand generation program.
If you want a successful demand generation strategy, you must know your customer first. Figure out who you are targeting before you start selling them.
This FREE Guide and Worksheet can help.
One of the great myths in marketing and sales is that generating lot of "leads" or "awareness" for a product automatically translates into lots of new business.
But quantity does not equal quality. If you don’t have a clear definition of who your ideal customer is, you don’t have a chance at a successful demand generation program.
If you want a successful demand generation strategy, you must know your customer first. Figure out who you are targeting before you start selling them.
This FREE Guide and Worksheet can help.
Get your Free Guide and Worksheet!
